![]() The use of Twitter Cards using Open Graph Tags makes a tweet from a post on the site stand out. The tool scrapes each page to check for the appropriate open graph tags for Facebook and reveals how each element is displayed. ![]() Developers can take advantage of the tags and do checks to make sure that posts and websites like good and are optimized for the various platforms.įacebook, for example, has what is known a the Developer Debug tool. The open graph tags have helped integrate this process. The result of this change is the need to install Social Metadata. Many of us spend time on social media platforms such as Twitter, Facebook, Instagram, and Linkedin. Get all social for once – Social MetadataĪs a developer, we understand that technology changes at lightning speed. These defaults can be changed easily with a simple plugin or, as many themes do, a theme setting. When someone chooses to do a static Homepage in WordPress, the default Title will be the name of the page, which, in this case, is Home. Many of our Content Management Systems such as WordPress have default settings for many of these components. I often come across a website, many times brand new website, that has the title of the home page as “Home.” What this tells me is that the developer did nothing to the title tag and probably did the same for the description. It is paramount that, as the developer, we fill in the title and description tags as the most basic service of SEO for our clients. Just like the tags and descriptions, your Meta Title and Meta Description tells Google the subject of the website. These are the first and among the most important things that the Google bots will check. Think of the Title and Meta Description as the cover page of your report. It’s logic really they are making sure you are what you say you are. The Google Bots will read the title and description and then scan your content to make sure that they match up. When it comes to the Google Bots, or Google Robots, the Title and Description tells them the subject of the page. Page Titles and Descriptions may be the most important off-site SEO tasks you can optimize. It may not be your job to show them how to use Google Analytics or to train them, but it is the best thing to do for the customer. ![]() I am even more surprised when a developer or designer was paid to build the site. I am always surprised when I talk to a business owner that does not know what kind of traffic they have because Google Analytics has not been installed. The second Google product you should take advantage of is Google Analytics. The sitemap is necessary and signing up with the Google Search Console and adding your sitemap will have your new website indexed in a matter of a few hours as opposed to a few weeks or whenever Google finds your site. The Robots.txt file lets Google know what their robots can and cannot access. In using the Google Search Console, a couple of the main things you should consider is adding your website’s sitemap (in the sitemap form – XML) and a Robots.txt file. Have you ever wondered why certain pages on your website aren’t showing in Google? Google will tell you in the search console and give you an opportunity to make adjustments.Īll you need to take advantage of the Google Search Console is a Google account which most developers already have. The first product is to sign up for Google Search Console (formerly Webmaster Tools). There are two Google products you should provide for a client’s website. They have lots of targeted info for webmasters on how to make their website indexed and appropriately displayed in their search engine. The vast majority of search engines use either Google or Bing to power their results.ĭespite what some people think, Google is very friendly with webmasters. The things that you can do with Google can be replicated for Bing, the other primary search engine. While Google is not the only search engine on the planet, it is the largest and most robust and, therefore, the value of being optimized for Google is king. There are several SEO Basics you need to consider when launching a website for a client. The following are a few which are crucial to your project. One way to make this happen is to create a checklist of things that are a part of your pre-launch process. When developers hand a website to a client, we should find a way to provide their new site with some basic search engine optimization. I studied the old site, and frankly, was quite surprised by some basic things that were not completed for SEO. Once, when I was working for an Website agency, we got a new customer, primarily because the SEO efforts were failing with the previous site.īeing the only person who claimed to know anything about SEO remotely, the owner started discussing with me about making sure the site would perform well.
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